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ellasport - A New Line of Women's Athletic Apparel Launches!
(New York, NY) – A women-owned small business based in New York, NY – ellasport inc. – announces its new line of technical athletic apparel for women.
ellasport is a new line of technical athletic apparel for women, which launched on the web (www.ellasport.com)! The four petals of the ellasport logo stand for desire, power, strength, and femininity. These four attributes help to shape the woman you are and are the corner stones of ellasport. Pamela Oelerich founded the brand as a result of years of frustration with the fit of her athletic apparel for numerous sports and activities. Though ellasport officially started in 2006, development began when Pam was six years old playing soccer and complained to mom, "my shorts fit funny." Despite the ill-fitting shorts, Pam continued to play sports throughout the years. As she enjoyed the camaraderie of her teammates and the thrill of competition in sports like field hockey, volleyball, cycling and triathlon, she experienced what was missing in the fit and function of women’s athletic wear. Finally in 2006, Pam took her desire for better apparel to a sketchpad. Her mission was clear: to create athletic apparel that makes women look and feel amazing. She started designing silhouettes that compliment the natural curves of a woman’s body, rather than trying to fight them. Pam wanted women to be able to workout in clothing that makes them feel great. Her goal is to inspire and motivate women to find their inner confidence and motivation – the one that knows no limits – so that they can attain their health and fitness goals. "Whether you’re just getting back into shape or are training for your first road race, you can not be worried about your tank top riding up!"
Creating the perfect women-specific fit is essential to all of ellasport's garments. Because even the most fit, active, and healthy women have curves! Special attention is paid to the proportions, the locations of seams, and to the silhouettes. The garments are made of the highest quality technical fabrics including Tactel®, Supplex®, and Coolmax®, that deliver amazing benefits like moisture-wicking, 4-way stretch, and a silky smooth feel against your skin. Once constructed, the apparel is tested for fit and performance by many types of active women to gain different perspectives. Triathletes, marathoners, yogis, cyclists, and volleyball players all test our products and love them! To make your life a little easier, useful components are incorporated into the garments, such as a zippered-pocket in the back of the capris to hold your cash, keys and iPod®. Mesh panels are placed in particularly sweaty spots to help your skin breathe.
ellasport is locally manufactured in Queens, NY and is available at www.ellasport.com. Prices range between $40-$100. Currently, the line consists of tank tops, short sleeve tops, long-sleeved Tees, a workout skirt, and capris. The colors of the 2010 collection are bold and bright blue, pink, and black and white.
For more information, contact Julie Bobek (juliebobek@gmail.com) for media inquiries, and Pam (pamela@ellasport.com) for apparel inquiries.
FOR IMMEDIATE RELEASE - March 22, 2010
Media Contact: Julie Bobek – juliebobek@gmail.com
Apparel Inquiries: Pamela Oelerich – pamela@ellasport.com